Digital advertising is more complex than it used to be. Many brands now find themselves stuck in an ecosystem of automated bidding and AI-generated content. And chasing efficiency often leads to diminishing returns.

Where a brand advertises – and how it shows up – also has a social impact as well as a commercial one. Every pound spent is a choice to support a specific part of the digital world. A healthy media environment is better for both the public and the advertiser.

This session explores a reset. If advertising health comes from quality rather than volume, how do we build a strategy that actually lasts? 

Sustainable performance depends on a deliberate mix of channels, data, and human judgment – not just clicking ‘auto-optimise’ and hoping for the best.

So what does a healthy digital advertising diet look like? 

Our panel explores: 

• Is your media mix a strategic asset or a structural risk?

• Are you using first-party data to help customers or just to track them?

• Does it matter where your money goes? 

• Does the environment where you spend reinforce your brand’s identity?

• Are you paying for attention or just for impressions?

• Is AI helping you decide or just helping you produce?