Does the board trust your marketing?
Why do boards often view marketing as a cost to cut rather than an investment to grow?
Join us at Campaign House for a week of live sessions, debates and interviews with the biggest names in advertising.
Monday 22 – Friday 26 June 2026
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Why do boards often view marketing as a cost to cut rather than an investment to grow?
Rotonde Stage, Le Palais des Festivals et des Congrès de Cannes
Campaign l Talon One roundtable breakfast
If you’ve poured money into AI, it’s time to stop chasing innovation for innovation’s sake and start seeing a return.
Seedtag House @ Le Perle
Campaign House, rooftop, Hilton Canopy
Kick off the night with a lively mixer.
Digital advertising is more complex than it used to be. Many brands now find themselves stuck in an ecosystem of automated bidding and AI-generated content.
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