Solving the sameness problem: how to stand out and grow

schedule Wednesday, 24 June 2026 Add to calendar

AI lets brands scale fast - but there's an unexpected side effect: everyone looks and sounds the same.

Campaign and Dentsu Creative bring together a select group of marketing leaders to work out how to stay distinct.

Campaign's Gurjit Degun leads this candid conversation with Dentsu Creative's global CSO Pats McDonald and EMEA chief growth officer Fiona McArthur.

To inspire discussion, the Dentsu Creative team shares an exclusive preview of their 2026 global CMO report, eight years of proprietary survey data from thousands of CMOs around the world. Then the conversation focuses on four key areas:

How to win with the algorithm without following the algorithm
How to build brands through collaboration and co-creation without losing control
How do you use AI to create more impact, not just more assets?
Can AI create content that moves people?

Partners

Speakers

Gurjit Degun creativity and culture editor Campaign

Fiona McArthur EMEA Chief Growth Officer Dentsu Creative

Pats McDonald Global Chief Strategy Officer Dentsu Creative

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