Flattening the Funnel: How Hilton Is Building a Social-First Brand for the Modern Traveler

schedule Monday, 22 June 2026

Social media is no longer the final step in a brand campaign, it’s where modern brand-building begins. In this panel, Hilton and their social AOR Saylor will share how they are reimagining hospitality marketing through platform-native, audience-first storytelling that collapses the traditional funnel and keeps Hilton’s portfolio of brands culturally relevant, emotionally resonant, and top of mind for travelers every day.

Speakers

Jameson Fleming Editorial Director Campaign US

Will Trowbridge Founder & CEO Saylor

Rebecca Panico VP, Global Media, Engagement & Partnerships Hilton

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