Does the board trust your marketing?

Why do boards often view marketing as a cost to cut rather than an investment to grow?

schedule Monday, 22 June 2026

Why do boards often view marketing as a cost to cut rather than an investment to grow? Is it possible that we speak a language they don't value?

To maintain long-term funding, we must change the conversation. This panel discussion, hosted by Campaign and Marketing Week, will help you audit how you present your work and align it with the company’s financial health.

We explore:

What does your CFO actually need to see to approve your budget?
Have you agreed on what 'good' looks like with the finance team before the fiscal year starts?
How does marketing protect the company from market swings?
How do we move from defending our spending to explaining our contribution to the company’s total value?

Partners

Speaker

Meredith Kelly global head of marketing Skoda

Leah Spears marketing director Paddy Power

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