Creative That Works Harder: Why Memorability Is the New Performance Advantage

schedule Monday, 22 June 2026

In a world of skipped ads, crowded feeds and rising media costs, brands need ideas that do more than show up. They need creative with enough personality to earn attention, enough consistency to build recognition and enough purpose to move people closer to action. This panel explores how memorable creative can help brands break through, build trust and drive real business results. From distinctive characters and storytelling to media strategy and measurement, the conversation will look at why the strongest performance often comes from ideas with a life beyond the media buy.

Partner

Speakers

Jameson Fleming Editorial Director MM+M

Kimberly Francella-Faver Senior Vice President, Brand Partnerships NBC Universal Advertising & Partnerships

Resh Sidhu VP and Head Adobe Creative

Richard Case VP Growth Marketing GoodRx

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