Join Campaign and the Australian Open for a private CMO roundtable bringing together a curated group of senior global marketing leaders for an honest conversation around brand growth, fandom and cultural relevance.

Following their Cannes Lions Sport session, “Champion’s Set”, Roddy Campbell, Director of International Partnerships and Britt Wickes, Head of Event Brand Marketing, will unpack the six strategic plays behind the AO's record-breaking growth as brand leaders share their own experiences in a relaxed environment. An inspiring start to Thursday in Cannes!

Designed as much for connection as conversation, this session offers the opportunity to exchange ideas, challenges and perspectives with fellow leaders shaping some of the world’s most influential brands.

*This is not a conversation about tennis. It’s a conversation about relevance.*

In a world where no brand is owed attention anymore, the brands winning are the ones creating experiences, stories and cultural moments people actively choose to be part of.

Expect an honest discussion with fellow senior marketing leaders around:

• building fandom beyond your core audience
• creating partnerships that feel like co-authorships, not sponsorships
• balancing global scale with local cultural relevance
• disrupting your own category before someone else does