Building an intelligent marketing system: How AI hubs unlock growth, creativity & speed

schedule Monday, 22 June 2026

In a world where marketers have more tools, data and AI than ever before, many still find themselves with less time for the work that truly drives growth.

This session explores how global brands like Unilever arechallenging that reality – stepping back to rethink marketing itself.

By redesigning how work gets done and embracing AI-powered workflows, they’ve unlocked new ways to elevate creativity.

Hear from leaders behind the transformation as they share the organisational shifts, cultural change, and bold operating model redesign that made it possible. Discover how streamlining execution can free teams to focus on what matters most: creativity, innovation, and growth at scale.

Partners

Speakers

Russell Parsons Editor-in-chief Marketing Week

Bhavesh Unadkat VP, marketing & customer experience, Northern Europe Capgemini

Tammy Hourigan Vice president global marketing services Unilever

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