Building a creative-first marketing culture in pharma

schedule Tuesday, 23 June 2026

Traditional pharmaceutical marketing has long been synonymous with caution, but the industry's next evolution demands a radical shift toward bold, patient-centric storytelling. This session explores how leaders can dismantle safe corporate structures to build an environment where breakthrough creativity is treated as a strategic necessity rather than a compliance risk. Join MM+M at Cannes Lions to discover the blueprints for transforming rigid organizations into creative powerhouses that resonate far beyond the doctor’s office.

Partners

Speakers

Jameson Fleming Editorial Director MM+M

Denise Dalton Founder/CEO Dalton Life Sciences Solutions

Mike Rosich CEO Current Group

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