Marketing to machine: The new reality of a collapsed funnel

schedule Tuesday, 23 June 2026

Integrated, consumer-focussed AI has remodelled the marketing funnel. Totally.

Consumers have greater control over interactions, transactions and data. AI platforms complete purchases and much more.

It's leading to a future where marketers have little or no interaction with humans.

How will this reshape your metrics, strategy and your ROI? When the customer is an algorithm, you have to learn how to market to a machine.

Join our Cannes panel to explore this – and more.

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Speakers

Robin Langford Premium Content Editor Performance Marketing World

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