How to make your brand LLM visible
We all know everyone is turning to LLMs for recommendations, research and ideas. It’s friendly, it feels authoritative and, ironically, human.
The world of discovery has upended itself.
So where does this leave marketers, creatives and advertisers? To help navigate these uncertain waters, Future will be sharing how it's helping brands like Samsung stay visible in an AI-powered ocean.
There’s a new art in being found online – and that’s the heart of our discussion at Cannes.
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Michael Peralta is Chief Revenue Officer at Future, where he leads the company's global commercial organisation across its B2C and B2B specialist media portfolio. A seasoned media and technology executive, Mike returned to Future in 2025 from T-Mobile Advertising Solutions, where he served as Vice President and General Manager, helping scale its omnichannel advertising business.
He has also held senior leadership roles at Criteo, AudienceScience, MediaMath, and AOL/Advertising.com, with deep expertise in data-driven advertising, product innovation, and commercial growth. Mike holds a Bachelor of Science in Environmental Engineering from Rensselaer Polytechnic Institute and pursued graduate studies in Management and Public Policy at New York University.
With over 20 years of experience across broadcast, publishing, and out-of-home, Glenn has held senior roles at industry-leading media owners including Global, JCDecaux, and Haymarket. Throughout his career, he has built lasting relationships across top UK agencies and major brands, delivering innovative, commercially successful campaigns. In his role at Future, he is responsible for Commercial Partnerships and developing agency relationships.