How to make your brand LLM visible

schedule Tuesday, 23 June 2026

We all know everyone is turning to LLMs for recommendations, research and ideas. It’s friendly, it feels authoritative and, ironically, human.

The world of discovery has upended itself.

So where does this leave marketers, creatives and advertisers? To help navigate these uncertain waters, Future has created a new playbook – Future Optics – that helps brands like Samsung stay visible in an AI-powered ocean.

There’s a new art in being found online – and that’s the heart of our discussion at Cannes.

Partners

Speakers

Gideon Spanier editor-in-chief, UK Campaign

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